The Walt Disney an American multinational entertainment and media start to entering metaverse.
Mike White the SVP Consumer Experiences & Platforms at Disney Media & Entertainment Distribution at The Walt Disney Company will take over Disney in metaverse.
White joined Disney in 2011.
As a great employee, he is promoted as senior VP and chief technology officer for Disney Consumer Products and Interactive Media three years after his first day.
Therefore, he is responsible to creating new products and consumer experiences.
Formerly, he is the chief technology officer at Disney Interactive.
After that, Disney Names Mike White to Lead Metaverse Strategy.
The executive running the studio’s consumer experiences previously.
Then, now he is work on the platforms to getting Disney into the new virtual territory.
White becomes senior VP in change of next generation storytelling.
Disney CEO Bob Chapek announced in an internal memo obtained by The Hollywood Reporter.
“Today, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories,” Chapek said in the internal memo.
At the moment, he is entering the studio deeper into the metaverse.
And Disney expects to leverage web 3.0 technology.
It hopes to support real-time 3-D rendered simulations of real life on a mass scale.
In its own bet on the metaverse, Facebook rebranded itself as Meta as it shifts to a focus on virtual reality and other new storytelling technologies.
- Read also: Metaverse Take A Charge South By