South by Southwest or SXSW and colloquially referred to as South By held in Austin in the middle of March.
For those who still unfamiliar with this, this is a yearly event.
An annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly by some companies.
This year, metaverse take over South By perfectly.
CNBC Television reported how the even run and full of metaverse.
This year, those who can’t join the event due to Covid-19 can be part of the event virtually.
There are several companies that use this event as a place of showcasing their avatar building technology.
There is BlueVishnu, they claim that they are specializes in 3D scanning & the development of photorealistic Digital Humans.
To create an avatar, they use over 100 cameras t
o capture the image of the person.
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There also companies that demonstrating steps to accessorize avatar on metaverse.
How to dress up the avatar with digital clothing and shoes that you can buy in the virtual store.
Some other companies also showcasing the tools to experience the world where avatar exists.
Fox’s web 3 division blockchain creative labs also join the South By.
They showing the visualization of how blockchain works in South By.
Melody Hildebrandt says that South By is a correct place to show up anything and make it become mainstream to the audience.
Meanwhile, NFT company Doodle use this event as the right time to introduce and expand their brands.