Sony Corporation will expand their existence in the metaverse
The Japanese multinational conglomerate corporation seeing a good opportunity through virtual world
They will build ‘Kando’ with a fresh Metaverse-centric corporate strategy
Sony used their entertainment industry portfolio as the consideration
They will also leverage its gaming technologies to build future Metaverse infrastructure
According to Kenichiro Yoshida, Sony Group Chief Executive,
“The metaverse is simultaneously a social environment, as well as a live networking space where gaming, music, films and anime intersect”
Therefore, it will be the right place to spend and expand their presence
Yoshida added that the corporation aims to expand across entertainment markets in the ‘Kando’ space,
Or experiences which create feeling and emotion for users.
As the the tech giant, Sony aims to use its knowledge of gaming and music to build the Metaverse,
They also will allowing people to socialise, collaborate, and join gaming communities, among others
The company also have a plan for the future partnership in this field
They will work together with Manchester City Football Club
And live virtual performances from artists signed to Sony Music
It concludes the prioritise mobility for users in three areas; safety, adaptability, and entertainment
Moreover, they also started the talks with Honda Motor Co
In order to develop an alliance for electric vehicles by 2025.
What will come more from sony? We’ll see other greatest creation from them!
