The Olive group joins metaverse,
The company operates Olive Bar & Kitchen and other brands such as Toast & Tonic and The Grammar Room,
They work in collaboration with online celebrity engagement platform Hey Hey Global
This is will become one of the first few Indian restaurant groups to offer NFTs
Which will include the groups’ restaurants offering physical and virtual experiences to customers
Then, they will engage with the customer through NFTs and the Metaverse.
Olive group founder and managing director AD Singh said that it is a good chance
They really excited to serves the customer
Moreover, it is a good opportunity to shows their integration in the ‘new world’
The NFT gallery will also collaborate with traditional creators as well as digital web3 creators.
As we know that pandemic leave the big impact for many industries,
Including the restaurant, hotel, theater and many more
The Olive Group see this opportunity as the revival to them
Previously, other consumer-facing brands that have experimented in the Metarverse
Including chocolate maker Mondelez, tea brand Tata Tea and hotels-to-packaged goods maker
Seeing the good response from the customer,
The Olive Group really excited to take a part in the virtual world
According to industry estimates, India’s Metaverse-NFT economy is valued at $50-100 million annually,
And forecasted to reach $100 billion by year 2025,
With global brands allocating anywhere between 2-5% of their overall digital spends on NFTs.
so, are you ready to be the olive group customer in the metaverse?
- Read more: Somnium: An Open-source Metaverse Platform